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NEW ORLEANS – The Arena Football League and 2PLUS, a German-based event and marketing agency located in Dusseldorf have entered into an exclusive agreement to explore ways to grow the sport of Arena Football in Germany, the AFL and 2PLUS mutually announced today.
“German fans have proven that they love American football,” said JERRY KURZ, an Arena Football founder who also serves as the AFL’s Vice President of International Development. “The time is right to explore ways to bring our exciting version of the game to those enthusiastic fans by working with 2PLUS, who is a premiere event and marketing agency.”
Concepts that the AFL and 2PLUS will consider include exhibitions games, youth football initiatives, and the potential for a German AFL team or division. In mid-August, an AFL exploratory committee, which will include Kurz, will visit with 2PLUS in person and conduct a tour of multiple German cities.
“2Plus is very excited about this opportunity to assist the AFL in its exploration of Intercontinental opportunities for the expansion of its great brand and very unique style of American Football, said MARKO SEIDENSTICKER, 2Plus Managing Director.
The AFL has a successful international history, particularly in Europe. In the mid-1990s, the AFL played and sold out 21 exhibition games.
About Arena Football League
Often recognized as one of the nations most affordable and fan-friendly sports leagues, the Arena Football League began its 22nd season in March with 17 teams. It enters its second year of a five-year agreement with ESPN. On the strength of its Mission Statement and Fans’ Bill of Rights, the AFL is the second-longest running football league in U.S. history.
About 2PLUS
One of the most highly regarded sports event and marketing agencies in Germany and Europe, 2PLUS works with numerous Bundesliga teams and has worked on major events such as FIFA World Cup 2006 and Euro 2008. 2PLUS also worked extensively with German-based NFL Europe teams and on all World Bowls from 1997-2007.
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